Tell us about your business
Your answers feed directly into the calculations. The more accurately you select, the more precise your results will be.
How does your business handle inbound calls?
Missed call rate is calculated as a weighted average of your after-hours exposure and your peak-hours exposure. Select the option that most accurately describes your current operations — not your ideal state.
How quickly does your business respond to new leads?
Speed-to-first-contact is one of the highest-impact variables in lead conversion. Research from MIT and Harvard Business School shows that leads contacted within 5 minutes convert at 21x the rate of those contacted after 30 minutes. The following questions establish your current response performance.
How does your business manage appointment attendance and client retention?
Appointment loss through no-shows and cancellations, combined with dormant client databases, represent two of the most consistently underestimated revenue gaps in service businesses.
Drag the slider to see how much you would recover.
Blended miss rate: weighted average of your after-hours rate and peak-hours rate
42% booking intent rate: share of service business inbound calls that are booking enquiries Source: Service Business Inbound Call Research, industry composite benchmark
Decay factors: ≤5 min = 0%, ≤30 min = 6%, ≤2 hrs = 13%, ≤8 hrs = 22%, >8 hrs = 32%
These represent the estimated share of answered-call leads lost due to delayed contact. Source: MIT Lead Response Management Study (2011, replicated 2019)
Recovery failure rate: derived from your stated cancellation recovery process (8% to 100%) Source: Inputs-derived calculation based on your stated appointment volume and no-show rate
42% dormancy rate: industry average share of service business CRM contacts inactive 90+ days
Amortised over 90 days: reactivation campaigns typically run for 90 days before full contact is made Source: CRM Dormancy Research, service business industry average. Reactivation rate derived from your stated campaign frequency.
How you compare to AI-powered competitors
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